Secha Capital, a private equity impact firm backed by 27four Investment Managers, has announced a significant investment in Hair Town. Hair Town is a leading player in South Africa’s rapidly expanding haircare industry. This investment marks a pivotal step in Secha Capital’s ongoing strategy to support small and medium-sized enterprises (SMMEs) in traditional, high-demand sectors across Southern Africa.
Hair Town, recognised for its innovative approach to haircare retail and distribution, joins Secha Capital’s diverse portfolio of consumer-focused businesses. The partnership is set to provide Hair Town with the growth capital and operational expertise needed to scale its business, enhance its product offerings, and create new employment opportunities within the sector.
Brendan Mullen, Managing Director at Secha Capital, commented, “Our investment in Hair Town aligns with our thesis of backing SMMEs in sectors that are essential to everyday consumers but often overlooked by traditional investors. The South African haircare market is valued at over R8 billion, yet remains underserved by local investment. By supporting Hair Town, we aim to empower a business that not only delivers quality products but also drives job creation and economic empowerment within local communities.”
Secha Capital’s Operator-Investor model has a proven track record of taking SMMEs from early-stage revenues to substantial growth, while fostering diversity and inclusion. Over 80% of Secha’s portfolio companies have female founders, reflecting the firm’s commitment to cognitive diversity and impactful investing.
The partnership with Hair Town is expected to unlock new growth avenues, leveraging Secha Capital’s hands-on support and sector expertise. As the haircare industry continues to evolve, this investment will enable Hair Town to expand its footprint and meet the needs of South Africa’s increasingly conscious and diverse consumer base.
For more information about Secha Capital or Hair Town, please contact Media Relations Secha Capital using privatemarkets@27four.com.